REGIONE LOMBARDIA

Regione Lombardia is one of Italy's most prominent institutions, serving as a reference point for over 10 million citizens. As part of "La Lombardia è dei Giovani", an initiative launched within the European Year of Youth, the Region chose HMBLE to bring esports and gaming into an Italian institutional setting for the very first time. The goal: to engage the younger generation through their own language, tackling pressing topics such as cyberbullying, inclusion and the soft skills developed through gaming.

From October 6 to 8, 2022, in Piazza Città di Lombardia in Milan, HMBLE designed and managed a three-day programme dedicated to gaming and esports. Each day was built around a specific theme, cyberbullying, soft skills and inclusion, featuring panel discussions led by industry professionals alongside open gaming sessions ranging from Brawl Stars to Fortnite, FIFA to Call of Duty. A line-up of creators and pro players brought the space to life, turning an institutional square into a genuine meeting point between generations. It marked the first time an Italian regional government had opened its doors to esports, setting a precedent in the relationship between institutions and youth digital culture.