ISYBANK

isybank is the digital bank of the Intesa Sanpaolo Group, built to simplify money management through a fully mobile experience. To reach Gen Z in a tangible way and forge a genuine connection with the gaming and pop culture communities, isybank chose HMBLE as its strategic partner.

HMBLE created a proprietary format for isybank: the isybank Lounge, a branded space featured at Italy's biggest conventions — from Torino Comics to Milan Games Week, including Romics. The Lounge has been a true experiential hub offering meet&greets, gameplay sessions and exclusive perks for isybank cardholders: priority queues, fast-track gaming access and dedicated gadgets. All of this amplified by a year-round media plan powered by a creator line-up with over 7 million followers, generating more than 1 million views per event.