Partnership2025–2026
GILLETTE
Content ProductionItalian esportsEvent Activation
Background
The Gillette Bomber Cup is the leading tournament in Italy: an annual event by Gillette that brings together the best players from the Italian scene each year.
The format features competing teams, with the final stages cast by Pizz and Xiuder, two historic voices of the Italian competitive scene.
HMBLE's Project
The connection between HMBLE and the Gillette Bomber Cup runs deep: the organization was the last team to win the tournament when it was still dedicated to competitive teams.
Since then, HMBLE has remained a key presence at the event thanks to ErDT, selected as caster and official ambassador of the Bomber Cup.
Talents
Er DT
Brand ambassador