FIERA MILANO

Fiera Milano is one of Italy's leading players in the organisation and coordination of nationally and internationally significant fairs, including Milan Games Week, the benchmark event for the gaming and entertainment industry in Italy. In this context, Fiera Milano partnered with HMBLE to create a dedicated stand and deliver a series of main stage activations built around authentic, high-engagement content, designed to attract and involve audiences in a meaningful way.

HMBLE brought its excellence in Milan Games Week: a dedicated stand featuring meet&greets, interactive on-site activations and collective watch parties of the Brawl Stars World Championship matches (where the esports team claimed a 2nd place). On the fair's main stage, HMBLE creators played the "Trend-Setter" format, producing viral TikTok content live alongside the audience. The event also marked a milestone for the organisation: the official announcement of renowned creator Lolo Lacustre joining as a new co-owner.